Do your Customers use Internet Search to find Products and Services?

For most people today the first place to look for products is the Web, and 50% of all searches are done on Google. As a local business you have an advantage and can be on the Top of the First Page
  • Google is the new yellow pages when it comes to searching for local businesses.
  • Google reports that millions of people conduct Google Maps searches everyday and they are looking for businesses just like yours!
  • Business listings in the top ten search results get most of the business!
  • Google Maps gives businesses tremendous opportunities to promote their business with photos and video, and so far it is still free! It's like getting a full page ad in a phone book and/or a free TV commercial.

Monday, May 11, 2009

Good or Bad - Reviews are Important

Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur.

You Can’t Edit Your Way Out of Negative Reviews by Jeff Saxon
....Very simply, reviews increase conversion rates. And several studies point to the fact that, yes, even negative reviews help.
It all boils down to credibility. Customer reviews simply have more credibility than your sales copy, so they inspire more confidence in the buyer. And negative reviews lend credibility to the review process itself, standing as visible proof that the reviews are not edited....

...The point: Your brand and product perception is not what you say it is anymore but what Google says it is....
Click here for the Article
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