Do your Customers use Internet Search to find Products and Services?

For most people today the first place to look for products is the Web, and 50% of all searches are done on Google. As a local business you have an advantage and can be on the Top of the First Page
  • Google is the new yellow pages when it comes to searching for local businesses.
  • Google reports that millions of people conduct Google Maps searches everyday and they are looking for businesses just like yours!
  • Business listings in the top ten search results get most of the business!
  • Google Maps gives businesses tremendous opportunities to promote their business with photos and video, and so far it is still free! It's like getting a full page ad in a phone book and/or a free TV commercial.

Friday, June 5, 2009

Microsoft agrees - Local Search is King

Microsoft continues to lag behind Google and Yahoo in the Search Market. Their newest product Bing was launched last week. Like Google and Yahoo, Bing emphasis the local content of its search ability

Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Bing Summit in Carlsbad, CA last week. It was an introduction to Bing. The main reason I am highlighting this discussion is that Nadella explains that people engage in long search sessions when making purchase decisions. Almost 50% of time spent searching is spent during sessions longer than 30 minutes.
The slide shows 66% of people are using search more frequently as a decision-making tool; and in their strategic verticals:
  • 75% product purchases
  • 62% Local activity
  • 45% Flight or hotel
  • 43% Healthcare
It just keeps getting better for local business on the internet
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